Easy Choice
Toyota Mirai at The Long Beach Jazz Festival
Toyota utilized the services of The Filmore Group to introduce their new hydrogen powered fuel cell vehicle, the 2016 Mirai, to thousands of concertgoers at The Long Beach Jazz Festival. We also facilitated the client with a fully catered VIP section for 100 corporate executives and employees, dealership associates, and owners of the new vehicle. Guests were also presented with the opportunity to meet and greet their favorite Jazz musicians backstage.
Jeremy Lin Meet & Greet
Just prior to the finale of the Lakers’ 2014-2015 season, Jeremy Lin made a special appearance at the WSS location in Lincoln Heights to sign autographs and take pictures with the public. Nearly 1,000 of his fans lined up to meet the sensational point guard as he was welcomed by California State Treasurer John Chiang, LA City Councilmember Gil Cedillo, and LA Community College District Member of the Board Mike Fong.
O’Reilly Auto Parts at Cinco de Mayo Festival LA
O’Reilly Auto Parts, one of America’s leading auto parts retail chains, teamed up with The Filmore Group for exclusive access to a crowd of over 35,000 Hispanic residents from across Los Angeles at the nation’s largest annual Cinco de Mayo family massive festival.
WSS Scholastic Hoops Jam
WSS, the premier athletic footwear retailer doing business in neighborhood-based locations throughout the southwest, utilized our services to secure a venue, professional athlete appearances, local DJ’s/radio personalities, sports beverage sponsors, youth dance/cheer teams, and a caterer for their 2015 high school basketball exhibition in Los Angeles.
Venue:
East Los Angeles City College
Professional Athlete Appearances:
Jordan Clarkson (LA Lakers)
Candace Parker (LA Sparks)
DJ’s/Radio Personalities:
Justincredible (Power 106)
Nick Ferrer (Power 106)
Sports Beverage Sponsors:
Aquahydrate
BodyArmor
L.A. Care’s Hispanic Grocery Storefront Events
L.A. Care, the nation’s largest publicly operated health plan, commissioned The Filmore Group to obtain consumer engagement opportunities designed to collect data from consumers of Hispanic grocery store chains located throughout Los Angeles.
Monster Energy Hometown Hangar Sponsorship & Sales Incentive Program
Monster Energy, one of the top selling brands in its category, depended on The Filmore Group to be a part of Alaska Airlines’ Hometown Hangar, an exclusive series of tailgate parties prior to select Seattle Seahawks’ home games. We also created, planned, and executed a sales incentive program for their retail partners.
California State Senator Appearance at Lifeline Education Charter School
California State Senator Isadore Hall, III visited Compton in October of 2015 in order to speak to students, parents, and faculty from Lifeline Education Charter School.
Monster Energy Gift Card Sweepstakes
We planned, coordinated, and executed a drive-to the retail program for Monster Energy in the Sacramento DMA to
drive foot traffic into Tower Market convenient store locations. The FM station of their choice encouraged listeners to enter for their chance to win a $500 gift card by visiting their local Tower Mart, picking up a POS piece, and following the listed instructions for entry. The campaign was also supported by the station’s digital properties. Additionally, listeners had the chance to win onsite at a customer appreciation day celebration complete with a van hit from the
station.
Matt Barnes Meet & Greet
The Filmore Group was onsite with the Neff street team to assist Shiekh Shoes and Amp Radio as over 300 people came out to the Westside Pavillion location to meet NBA star Matt Barnes. Attendees also entered for a chance to win a pair of tickets to a Clippers home game.
Nick Young Meet & Greet
Cesar Ramos Meet & Greet
